Honestly I have been waiting for this day for YEARS. You can go back through my tweets / life and find proof of me lamenting the fact that one of my favorite retailers on earth didn’t have online shopping – because while I love and will always love spending 9 hours combing through every square inch of the physical retail locations, there have been so many times when I LONGED — YEARNED — CRAVED– to just be able to buy something online at H&M – and the day is finally here!!!!!!!!!!! Do you comprehend how amazing that is????
YOU CAN ONLINE SHOP AT H&M.
LET THAT SINK IN.
(AND BUY WHAT I’M WEARING ABOVE).
ANYTHING IS POSSIBLE!!!!!!!!!!
Even more exciting (for me at least, hahaaaa), H&M personally selected me to be the sole state ambassador (they only picked 50 total- one for each state) for the state of New Hampshire because — their quote — “of my strong ties to Dartmouth.” When I got the email, I just about DIED.
It’s H&M we are talking about. GLOBAL – MEGA – MONSTER – FASHION BRAND THAT I’VE WORSHIPED AND PATRONAGED FOR YEARS.
IN FACT ———-
THE PICTURE THAT I BROUGHT TO DENIS (MY COLORIST WHO FOREVER CHANGED THE REST OF MY LIFE WHEN I WENT TO HIM 3 YEARS AGO AFTER DISCOVERING THAT HE DID RACHEL BILON’S HAIR AND FLYING TO LA TO SEE HIM TO TRANSFORM ME INTO A BLONDE VERSION OF RACHEL BILSON) — THE PICTURE I BROUGHT HIM FOR THAT FATEFUL DAY (other than Rachel herself), was none other than a series of shots of Maryna Linchuk in the H&M Winter 2009 magazine. I will never forget flipping through that specific H&M catalog and being like, OMG….EVERYTHING ABOUT H&M IS GENIUS!!!!!!
It was literally these pictures from this H&M editorial — I STILL HAVE THEM, TORN OUT, IN HARD COPY, FILED IN THE EPIC/INFAMOUS “HAIR BINDER” that I brought to Denis that spring. omg. —–
I BROUGHT HIM THOSE PICTURES AND SAID, DENIS, MAKE ME LOOK LIKE THAT.
I’ve JUST always stated/believed that H&M’s magazines are one of my favorite sources for forward-fashion styling and general content, and the actual store itself well…..don’t even get me started.
So, in promotion of the launch of their U.S. e-commerce site, they are doing a contest called 50 States of Fashion and involving 50 style state ambassadors. Because of my connection to/ obsession with Dartmouth (ALSO long documented on this here blog – it’s my top 3 favorite place on earth and I legitimately can barely talk about it without wanting to cry), they selected me to be the ambassador for New Hampshire and I nearly fainted when I saw the email.
I’ve never been so honored and excited. Not only to be involved in this GIANT event in the fashion world (literally – like………every person in fashion has been begging /waiting/ wishing/ praying / wondering when H&M was going to be launching e-commerce in the U.S. and there have been all these articles predicting what month it would be and all of us have been waiting on the edge of our SEATS) and so to be selected by the brand itself to help launch it, and on behalf of a state I can barely think about without crying, is like, the greatest honor on earth.
At their request this is what I sent to H&M for their website about why New Hampshire is special to me and what I think about style there:
“New Hampshire is special to me because I spent the 4 most formative years of my life there, in Hanover attending college. I had chosen to attend school there without ever having seen the campus or the town, and I will never forget the feelings of ‘home’ and pure happiness I felt when I drove through the state and stepped foot in Hanover for the first time. I was utterly and completely in love with my surroundings. It felt like meeting a soul mate. New Hampshire is indescribably near and dear to my heart. It’s a magical place to come of age. The natural landscape is breathtaking and awe-inspiring, and always managed to put everything in perspective. No matter what college threw at me, or what the ages of 18-22 brought with them, I felt dwarfed by and completely at home amongst the beauty of the mountains, trees and hills. I would take walks through the endless green, the forests, along the river, and feel completely safe and at home, like it was my small beautiful world and would be there for me when I needed to think, learn, and grow. I can’t go back to New Hampshire without a wash of overwhelming nostalgia and emotion. I truly grew up in New Hampshire, ,and truly believe it is one of the greatest states in the nation. Also, the motto of the state is: “Live Free or Die,” which is just about as cool as it gets. Living in the moment, living freely – has always been my personal motto in life, so a state that embodies that is my kind of place.”
Regarding New Hampshire style, it’s certainly got that New England prep side with an outdoorsy twist – but in my opinion you can be whoever you want to be in New Hampshire. The motto is live free or die afterall — who’s going to judge your style choices? I experimented with my fashion choices a lot in New Hampshire, dabbling in the prep-school aesthetic but really being whoever I wanted to be. And I always felt free to do so.”
And honestly, it’s all just so true I could go on for hours. If there is ONE thing I do in life, it’s live freely. If there is one thing I want for other people in life, it’s to live freely. Free of………inhibition, judgement, anxiety, insecurity. bahahahah all of which I have in excessive quantities but like, just do you. Just do you. And that’s the MOTTO of the state of New Hampshire. Like for real NH? It’s literally SO HARDCORE. It’s like, LIVE FREELY, OR YOU MIGHT AS WELL JUST DIE. It’s not worth living if you’re not going to live freely. SO MUCH RESPECT FOR NEW HAMPSHIRE FOR OWNING THAT. AYFKMRN WITH THAT? IS THERE A COOLER STATE IN THE U.S.? LIVE FREE OR DIE! IT’S SO LEGEND. #HAM. New Hampshire goes hard as a motherfucker. I’m such a hippie with all this free love/free life shit.
But seriously if you don’t know how much I love New Hampshire and my time at Dartmouth in Hanover, read through my blog and you’ll find like 47 posts. Like it gets awkward. The funny thing is, you probably read that and are rolling your eyes like “yeah okay, this bitch took walks along the river,” — but the thing is…..I DID. ALL THE TIME. ! I WAS SO EMO! ALL I WOULD DO WHEN I WAS THERE WAS WANDER TO THE GOLF COURSE *ALONE* with my headphones and LEGIT wander through the forests that surrounded the campus and think about the night before and the literature I was currently reading. I would walk through the fucking woods alone. Legit how random and sketch is that. It was my favorite thing ever. The forests in Hanover were the B.E.S.T. ever! I always felt like I was in an American novel or like chilling with Robert Frost and Daniel Webster and Tolstoy, but I’d have Eric Prydz and Interpol and Arctic Monkeys and Postal Service in my headphones and be trying to erase an embarrassing frat basement memory from the night before while simultaneously wanting to re-live it. Holy crap. Freshman year wowwwwww. I wish was in New Hampshire walking near a secret pond right now, except it’s 1 in the morning and I’m blasting EDM.
The 32:39 mark of THIS to be exact:
For this contest.
Here is what needs to happen.
If you need any more reason than that, I’m embarrassed.
Pick up some H&M gear, then: instagram the shit out of your outfit. #youknowwantto. WHO DOESN’T LOVE SELFIES?!?!?! Or they can also be taken by someone else. Then instagram it using the hashtag: “HMShopOnlineNH” – the NH is for my state, New Hampshire.
Your submissions will then be posted to the H&M 50 State of Fashion microsite (amazing) – website here!! – http://50statesoffashion.com
- and visitors will ‘like’ your photos. After 3 weeks of that, a panel of style blogger judges will comb through the most “liked” photos from each state / region and a winner be selected from each region (we’d be northeast tobs).
You can win a $250 gift card if selected as a finalist and a GRAND PRIZE TRIP of a trip to NYC and $1,000 shopping spree to H&M.
I would die if I won a thousand dollars to shop at H&M. I would probably do something irrational like buy 1 thousand pairs of sunglasses.
Here are the full contest rules:
I LITERALLY cannot believe I am on H&M’s website as one of their 50 ambassadors. As an ‘ambassador‘ for the northeast. WHAT? Do you comprehend how big of a brand H&M is?!?! WHAT!!!!!!!!!!!!!!!!!!!!!!!!!!!!
greatest day of my life.
Needless to say, I am rocking some BAD ASS H&M swag that you can purchase for yourself online RIGHT. NOW. (!!!!!) I LITERALLY CAN’T BELIEVE THEY HAVE E-COMMERCE!!!!!!!! GOODBYE MONEY!
I. HAVE. BEEN. WAITING. FOR. THIS. DAY. SINCE AS LONG AS I KNEW H&M EXISTED. THIS IS THE MOST SIGNIFICANT E-COMMERCE LAUNCH SINCE LIKE EVER.
There they are! Just chilling, available online! I CANNOT HANDLE THIS EXCITEMENT!!!! I just spent an hour browsing through the product on the site and I am in euphoric disbelief. IT’S REAL AND AT OUR FINGER TIPS! I COULD BUY SEVEN MORE PAIRS OF THESE PANTS. AND I PROBABLY AM GOING TO BE BECAUSE THEY ARE $24.00 AND THAT IS WHAT YOU DO WHEN THE CUTEST PANTS THAT HAVE EVER BEEN MADE COST $24.00. YOU BUY ALL OF THEM. AND IT’S WHY ALL WE LOVE H&M. Because the hand sanitizer and Nyquil I pick up from CVS on a weekly basis costs more than the amazing pants and shirts and dresses and accessories at H&M. I BUY ONE CROISSANT AT LE PAIN QUOTIDIEN AND SOMEHOW BECAUSE SOME ORGANIC BELGIAN CHEF HAND SPUN THE CROISSANT DOUGH AND SHIPPED IT ACROSS THE POND IN LIKE COLD-PRESSED ORGANIC FLAX OIL, THE BILL FOR A G-D LPQ CROISSANT IS MORE THAN THESE PANTS. AND THE PANTS ARE SO. CUTE. !!!! THEY’RE THE CUTEST THING I’VE EVER SEEN – HOW ARE THEY $24.00?!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! HOW. ARE. THEY. $24.00. I CAN’T. EVEN. PROCESS THAT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I will be posting 3 more blogposts throughout the life of the contest over the next few weeks and cannot WAIT for you to see my other looks.
The pants truly are one of my most favorite things I’ve ever owned though. I can’t begin to describe the joy I felt upon opening the package. I was like, “omg…H&M….knows me. And what I like.” They are soft and sexy and chill and European and they have the most magnificent detailing – these cute, ADORABLE little slits at the bottom near the calf/ankle, and this cute ruched elastic waistband, and POCKETS (!!!!) AND ONE ADORABLE BACK-POCKET TOO!!!
COMFY AND SLOUCHY BUT STILL WORK THE BACKSIDE?
I couldn’t be more in love with something.
I styled them with just a white crop top from American Apparel, a structured vintage bag I got at a Butler & Claypool
sale (whattup Holly! - My Refinery 29 editor who is also a vintage genius and has a side business where she sells amazing vintage things and actually that’s the REASON I met her and eventually ended up working for Refinery 29 – so attending vintage pop-up sales = muy bueno), and super chill flat black sandals from Steve Madden with just the right fresh details- the sleek black patent leather straps and gold detailing between the toes.
But then I also decided they’d look fucking adorable with white converse - picking up the white tee and my white nails. And so I did that.
Are they just the cutest pants you’ve ever seen??!?! My hair was like 6th day dirty too. Throw that shit in a bouncy pony and ROLLLL, sonnnn. I am so low maintenance. My style is like – can you wear a crop top with it? K bye. Cat eye, fucked-up hair, go.
I am never taking them off. They are SO. COMFORTABLE AND EFFORTLESSLY SEXY. THEY FEEL LIKE SILK and will transition from summer to fall seammmmlessly.
I can’t wait for the next 3 posts – SO MUCH GOODNESS. I styled the same pants in a night time look, versus the daytime look above, and I theeeennnk you’re gonna like it. #I’mobsessed
All of my photos were taken by the amaaaaazing Katie Warren
! WHO IS A ROCK STAR. #gokateshoot #getitgirl
She’s so amazing/genius I can’t. This campaign has been SO FUN so far and it’s only just getting started! I seriously can’t start with how awesome that girl is – she shoots and edits and works like the fastest pro on earth. I was kind of awkward sipping Blue Moon as she just crushed life as a photographer and I listened to Viceroy and watched her be ridiculously organized and snappy and just crush some artistic creative shit. I told her if I were a photographer I’d also end up in a mental institution because I could spend 3 hours picking an instragram filter and sometimes it’s so overwhelming I just want to break down and die because they each have something different to offer and what if I want to highlight my shoes AND my shirt but one filter is good for one and one good for the other and it’s downright SICKENING to have to choose. So if I were dealing with like REAL photos, as a photographer, my life would straight up end. But she’s a boss.
Are you ready to win $1,000 dollars? Can you do it for me? And New Hampshire?
Instagram your looks #HmshoponlineNH